Applicants submit a business concept in their Expression of Interest (EOI), providing details on the proposed venture, including market opportunities, investment strategy, and economic impact in Ontario.

The concept is scored based on specific criteria such as business viability, investment amount, and job creation potential. High-scoring candidates are issued an Invitation to Apply (ITA), after which a detailed business plan and supporting evidence are required to complete the application.

This in-depth business outline must align with the OINP's objectives, showcasing how the proposed business will contribute to the province’s economic goals and highlighting the applicant's capability to bring the strategy to fruition.