As part of the Entrepreneurial Stream, applicants are required to present a high-level business concept during the registration phase. This concept includes a summary of the business model, market research, and expected contributions to New Brunswick’s economic development.

The concept is assessed for feasibility and alignment with the province’s priorities. Successful candidates receive an Invitation to Apply (ITA), after which a comprehensive business plan must be submitted as part of the application process.

The comprehensive business plan should clearly demonstrate how the proposed venture aligns with NBPNP’s goals, contributes to economic development, and reflects the applicant’s ability to execute the strategy effectively.