Applicants must submit a preliminary business concept during the Expression of Interest (EOI) phase. This document highlights the venture's goals, market demand, and potential contributions to Manitoba's economy

The concept is reviewed by Manitoba officials to assess its alignment with provincial economic priorities. Applicants with the most competitive EOIs receive a Letter of Advice to Apply (LAA), allowing them to submit a full business plan and supporting documentation.

The full business plan demonstrates how the proposed venture will support Manitoba's economic priorities and regional development while showcasing the applicant's ability to implement the strategy successfully.